March 2012
2 posts
2 tags
2 tags
January 2012
8 posts
Amazon is THE premier SELLING company in the world. Walmart is THE premier...
2 tags
1 tag
Advertisers spend some sixty billion dollars a year on television; they spend...
– John Seabrook, The New Yorker
1 tag
What matters is not so much whether companies are big or small, but whether they...
– Schumpeter, The Economist
2 tags
December 2011
4 posts
Hope is definitely not the same thing as optimism. It is not the conviction that...
– Václav Havel
November 2011
2 posts
2 tags
3 tags
Key points:
What shapes brands today is the core: The product and the experience, not the advertising
Design needs to define what makes sense to a brand now and in three years to support a long-term relationship
Long-term involvement and investment with a brand breeds the best results
The best way to connect with consumers is through ideas and values
via...
June 2011
3 posts
May 2011
13 posts
3 tags
What I want to stress is that everyone has choices. There is nothing obligatory,...
– Charlie Beckett
1 tag
In pursuing our self-interested goals, we often have an incentive to repay...
– Martin Nowak
4 tags
Bing is tapping into the Collective IQ of people for online decision making...
2 tags
People like Dan Hancox, and Kay Punk, and Richard Seymour – all bloggers of one...
– Paul Gilroy, professor, LSE on Britain’s intellectuals
2 tags
2 tags
Back in 2000, Stephen King tried something new in selling a novel, The Plant. He...
– Joshua Gans is an economics professor at Melbourne Business School and a visiting researcher at Microsoft Research
3 tags
2 tags
via @ralphrivera
3 tags
3 tags
3 tags
April 2011
13 posts
2 tags
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of...
– Leonardo da Vinci
3 tags
4 tags
3 tags
March 2011
4 posts
2 tags
I spent some quality time with the guys from TBWA Berlin yesterday and here is the outline of their journey from an ad agency to a business that embraces technology whilst maintaining a strong grip on the brand story. Check out the deck for the details, it’s good stuff.
3 tags
February 2011
5 posts